Zillow, the popular real estate search and home valuation tool, announced a new product called the Zillow Mortgage Marketplace.

Here, buyers can submit an anonymous application (no SSN or contact info) to lenders who will then respond with a quote through the Zillow Mortgage Marketplace. The consumer then chooses the best quote and contacts the winning mortgage broker directly to finish and finalize the application.

Buyers are still required to accurately report their credit, income and other important details in order to get a realistic bid from the lenders.