A popular way to enhance your listing presentation is to offer single listing/property websites, i.e. www.1401ChurchStreet.com. These are especially helpful when you have unique property that fits a certain demographic, such as a horse ranch or llama farm.
If you have an outside company that is managing these websites for you, make sure they are optimizing the content for search engines.
Adding keywords that relate to the property type to the website will garner much more traffic than just passing out the web address.
For example, say you are selling a llama farm for your client in East Modesto, some keywords you may want to have your webmaster add might be:
- llama farm for sale in modesto
- llama farms for sale in stanislaus county
- modesto llama farms
- llama farm property in modesto
You’ll be sure to be at the top of the search engine results with a well optimized page and it only takes a few minutes to add the keywords. Just a tip from Real Estate Tech News!