I was reading the Realtor.org Newsletter and there was a piece on marketing ideas that will “get you noticed.” Here is one that I thought was especially helpful and very important:

Customers don’t care much about marketing that tells them you’re in the million dollar club, how long you’ve been in the business, and other “me” types of promotion, Watson said. They care about how you can help them. So statements like “I sold 200 units this year” would have more impact if you said “I helped 200 families move into new homes.” Also, use words to your advantage. For example, when you tell customers that they will be working with your “assistant,” it makes it sound like you are passing them off to someone insignificant, Watson said. Instead, call your assistant a “specialist” or “partner.” Also, use the word “bought” in replace of “sold” and “new price” instead of “price reduced.”