1000watt Consulting and RealTrends issued a report on October 21, 2008, “The Top Ten Real Estate Brokerage Websites in America,” naming PMZ.com #7 on their list.
The report is based on a detailed examination of the corporate websites maintained by the 500 largest brokerage companies in the country as established by RealTrends’ annual RealTrends 500 list. PMZ Real Estate ranked 124th on the 2008 list.
Over the course of a three month period, the 500 websites were reviewed based on several criteria including usability, content, features and design.
Excerpts from the report include:
- PMZ Real Estate’s attention to educating clients through real-time graphed market data
- Agent search, often a weak area on brokerage sites, “is done very well, offering search by language right from the home page,”
- PMZ is in “an area particularly hard hit by the foreclosure crisis,” and the company clearly “knows its customer and has responded to its market,”
- What’s Happening in My Neighborhood is a powerful tool that is useful to clients.
PMZ.com was launched in 1997 and is the area’s most popular real estate website with an average 200,000 visits a month. PMZ Real Estate invests a significant amount of resources into the site to keep it fresh and up to date with exclusive tools and services.
No other local brokerage site was included in the Top 10 report. In addition, the report criticizes “one-size-fits-all website templates” often found with some of the national franchises. The report states, “Two national brands well represented in the RealTrends 500 painted an almost universally dismal web picture due to circa-1998 affiliate website templates.”
Download and Read the Full Report here: Top 10 Broker Sites
